Musicians shouldn’t be wasting half their rehearsal time dealing with large, heavy, complicated setups. They should be playing. Perfecting those riffs. Expanding their range. Synchronizing their tempo. And looking cool doing it. TYXIT is here to help them forget about cables and heavy systems. Our studio was contacted to help TYXIT with the strategy and creative direction for their upcoming brand. Through thorough research, we nailed the overall visuals and messaging that would help TYXIT resonate with the needs of passionate and forward-thinking musicians.
A loud identity for a cutting edge Swiss tech startup, resulting in 2 million CHF seed funding
TYXIT was awarded CES Innovation award 2021 for outstanding design and engineering. They were able to close a seed funding of 2 million CHF to connect musicians and gamers online, without latency of sound. TYXIT participated in the Venture Kick program in 2018 and was a Venture Leaders Technology 2022. The company also made the TOP 100 Swiss Startup ranking in 2022.
Brand Strategy: Atanas Dzhingarov | Art Direction: Alexander Petrov | 3D Animation: Andrey Andronov | Printing: Inkpression | Textile printing: DST studio
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