Musicians shouldn’t be wasting half their rehearsal time dealing with large, heavy, complicated setups. They should be playing. Perfecting those riffs. Expanding their range. Synchronizing their tempo. And looking cool doing it. TYXIT is here to help them forget about cables and heavy systems. Our studio was contacted to help TYXIT with the strategy and creative direction for their upcoming brand. Through thorough research, we nailed the overall visuals and messaging that would help TYXIT resonate with the needs of passionate and forward-thinking musicians.
A loud identity for a cutting edge Swiss tech startup, resulting in 2 million CHF seed funding